Healthy and active critics are more conscious about their health than ever before. They have GI and immune problems and aren’t able to easily gain access to purchase cost effective beverages that fit within their lifestyle that would also provide valuable health gut biomes.

• Users are not confident that Kombucha tastes good

• Kombucha is expensive and considered to be more of “a treat” on occasion

• Consumers avoid packaging that is not considered sustainable, as they’re very conscious of their environmental footprint and it’s effect on our planet

• Users aren’t browsing at the market as much since the beginning of the pandemic, often relying on online ordering, resulting in less impulse purchasing of new products to try

We worked with an outside UX Research agency who conducted interviews and gave recommendations throughout the duration of the project. You can gain insight into how they delivered their findings to the Founder and I using the following methods (see images):

Competitive Analysis
Surveys
User Interviews (quantitative/qualitative?)
A/B Testing Landing Pages

• I am concerned about aesthetics

• I don't like wasteful product packaging

• I want to see health benefits I am getting up front if paying extra

• I am more apt to try brands if people or places I know or visit endorse them: coffee shop, co-op health influencer

• I am busy with friends and family so convenience is key with grocery shopping and getting food

• Mission driven products are important to me

• I want to hear about the latest to keep my friends and family healthy